Cory Ferber
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Web Sites

TakePart - Social Action Network
TakePart.com
Social Media Web Site Redesign - 2009
  • Designed a B2C social media web site that allows users to find and participate in social actions centered around 100+ issues.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Improved findability of 100+ social action issues by adding additional levels of navigation.
  • Improved findability of hundreds of thousands of social actions by adding faceted search.
  • Increased search engine visibility (SEO) by adding hundreds high level categorization pages.

Chevron Global Lubricants - Chevron/Texaco/Caltex
ChevronLubricants.com
Global Web Site Redesign - 2008-09
  • Designed a B2C/B2B web site marketing products and services.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Improved findability of thousands of products by removing unnecessary clicks and extraneous levels of navigation.
  • Reorganized and classified products marketed under multiple brand names according to region.

Chevron Marine Products
ChevronMarineProducts.com
Global Web Site Redesign - 2008-09
  • Designed a B2C/B2B web site marketing products and services.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Improved findability of thousands of products by removing unnecessary clicks and extraneous levels of navigation.
  • Reorganized and classified products marketed under multiple brand names according to region.

Chevron Delo
ChevronDelo.com
Global Web Site Redesign - 2008-09
  • Designed a B2C/B2B web site marketing products and services.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Improved findability of products by removing unnecessary clicks and extraneous levels of navigation.
  • Reorganized and classified products marketed under multiple brand names according to region.

Texaco Havoline
Havoline.com
Global Web Site Redesign - 2008-09
  • Designed a B2C/B2B web site marketing products and services.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Improved findability of products by removing unnecessary clicks and extraneous levels of navigation.
  • Reorganized and classified products marketed under multiple brand names according to region.

Diageo Chateau and Estate Wines
DiageoWines.com
Web Portal Design- 2007-08
  • Designed a enterprise web portal for Diageo.
  • Designed online services sales agents, distributors, and partners to create customized brand assets, and download marketing materials for 25+ brands. (CMS/DAM)
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Improved findability of thousands of brand assets and documents for 25+ brands by redesigning the navigation and adding faceted search.

Visa - Olympic Games Salt Lake 2002
Visa.com
Web Site Design - 2001
  • Designed a B2C web site marketing products and services.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in site maps.

Stamps.com
Stamps.com
AOL Design - 2000
  • Designed a B2C/B2B web site that allows users to download and install a desktop application from within AOL.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes and user task flows.

The TemPositions Group of Companies - Staffing Services
TemPositions.com
Web Site Design - 1998
  • Designed a B2C/B2B web site marketing services to people looking for work and clients looking to hire.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Conducted user research, contextual inquiry, field observations, and competitor analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Created the final visual GUI design, web-friendly images, CSS, and HTML templates.

The Desktop Group - Staffing Services
TheDesktopGroup.com
Web Site Design - 1998
  • Designed a B2C/B2B web site marketing services to people looking for work and clients looking to hire.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Conducted user research, contextual inquiry, field observations, and competitor analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Created the final visual GUI design, web-friendly images, CSS, and HTML templates.

On Call Counsel - Staffing Services
OnCallCounsel.com
Web Site Design - 1998
  • Designed a B2C/B2B web site marketing services to people looking for work and clients looking to hire.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Conducted user research, contextual inquiry, field observations, and competitor analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Created the final visual GUI design, web-friendly images, CSS, and HTML templates.

Rochester Today
RochesterToday.com
Micro Web Site Design - 1997
  • Designed a B2C/B2B micro site featuring the local Rochester movie listings.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Created the final visual GUI design, web-friendly images, CSS, and HTML templates.

The Big Guide - Rochester, NY
TheBigGuide.com
Web Site Design - 1997
  • Designed a B2C/B2B web site marketing local Rochester businesses.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Created the final visual GUI design, web-friendly images, CSS, and HTML templates.

The Phone Book - Rochester, NY
TheBigGuide.com/OneBook
Micro Web Site Design - 1997
  • Designed a B2C/B2B web site featuring the local Rochester yellow pages and white pages.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Created the final visual GUI design, web-friendly images, CSS, and HTML templates.

EDS at Xerox - IntraComm
Intranet
Micro Web Site Design - 1996-97
  • Designed a B2E intranet web site for an internal department.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Conducted user research, contextual inquiry, field observations, and competitor analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.

EDS at Xerox
Intranet
Micro Web Site Design - 1996-97
  • Designed a B2E intranet web site for an internal department.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Conducted user research, contextual inquiry, field observations, and competitor analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.

Xerox - Xserv
Intranet
Micro Web Site Design - 1996-97
  • Designed a B2E intranet web site for an internal department.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.

Meridian Technology
No Longer Available
Web Site Design - 1996-97
  • Designed a B2B web site marketing their services.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Conducted user research, contextual inquiry, field observations, and competitor analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.

Arteffects
No Longer Available
Web Site Design - 1996-97
  • Designed a B2B web site marketing their services.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Conducted user research, contextual inquiry, field observations, and competitor analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.

Various Web Sites
View Cory's Visual Design Samples
Web Site Design - 1996-99 - 3+ years
  • Designed 50+ web sites including B2C ecommerce, transactional sites, and interactive directories.
  • Conducted needs analysis, task analysis, business analysis, and requirements analysis.
  • Conducted user research, contextual inquiry, field observations, and competitor analysis.
  • Identified the features, functionality, content, navigation, and components of the UI.
  • Documented UI requirements in wireframes, user task flows, and site maps.
  • Created the final visual GUI design, web-friendly images, CSS, and HTML templates.

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