Cory Ferber
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Resume

Experience

Senior Interaction Designer, Software Designer & Service Designer
Freelance Consultant, San Francisco Bay Area, CA (2006-present)
  • Completed full-time telecommuting positions and on-site consulting positions.
  • Independently completed work and collaboratively worked within a team.
  • View full details below.
Small Business Owner
Magnetic-Moon eBay Store, Internet (2005-present)
  • Sell collectible merchandise on the Internet through an eBay Store ecommerce website. Create and maintain web pages and store website.
  • 100% positive feedback rating, 1,200+ positive feedback points (unique), 1,500+ positive feedback points (total). Active eBay member since February 1999.
Consultant: Senior Interaction Designer
Visuals, San Francisco, CA (10/2009 - 12/2009)
  • Consulted directly with AAA (CSAA) on creating a B2E web-based mission-critical enterprise software delivered as a service over a network (Cloud Computing, Software as a Service).
  • Software application is used by CSR and sales agents handling customers in high-volume call centers and sales environments.
  • Collaboratively worked within a team from project kick off through the design phase working with other interaction designers and team of engineers.
  • Translated high level requirements, research, and needs into strategies and recommended appropriate solutions.
  • Streamlined complex interactions by balancing existing business processes with the needs of the users in anticipated real world situations with customers.
  • Created design documentation used by others to build the final product.
  • Responsibilities: Design Strategy, Design Research, Interaction Design.
  • Full-time on-site consulting position working in Walnut Creek.
Consultant: Senior Information Architect
Mekanism, San Francisco, CA (6/2009 - 7/2009)
  • Consulted directly with Mekanism on redesigning a B2C social media website to increase the findability of information for thousands of social actions including opportunities to volunteer, attend events, donate, sign petitions, and take part in other ways.
  • Collaboratively worked within a team from project kick off through the design phase working with account manager, visual designer, and engineer.
  • Translated high level requirements, research, and needs into strategies and recommended appropriate solutions.
  • Organized/reorganized thousands of social actions. Implemented faceted search. Added additional steps and levels of navigation.
  • Implemented web templates for a 3-level taxonomy on 100+ social issues to increase search engine visibility (SEO).
  • Created design documentation used by others to build the final product.
  • Responsibilities: Design Strategy, Design Research, Information Architecture.
  • Full-time telecommuting and on-site consulting position working with team members located in San Francisco.
Consultant: Senior Interaction Designer / User Experience Designer
Crimson Consulting, Los Altos, CA (5/2009 - 6/2009)
  • Consulted directly with Crimson Consulting on creating an B2B/B2E ecommerce enterprise web portal.
  • Collaboratively worked within a team from project kick off through the design phase working with account manager and engineer.
  • Translated use cases and needs into strategies and recommended appropriate solutions.
  • Created design documentation and visual components used by others to build the final product.
  • Responsibilities: Interaction Design, Visual UI Design.
  • Full-time telecommuting consulting position working with team members located in across the country.
Consultant: Lead Information Architect
Chevron USA, San Ramon, CA (4/2008 - 1/2009)
  • Consulted directly with Chevron Global Marketing on redesigning 5 B2C/B2B international transactional websites to increase the findability of information for thousands of products organized under a global brand architecture and marketed under different names including Texaco, Caltex, Delo, Havoline, and Ursa.
  • Collaboratively worked within a team from project kick off through the design phase working with art director and multi-disciplinary team.
  • Translated research and needs into strategies and recommended appropriate solutions.
  • Organized/reorganized thousands of products. Removed unnecessary steps and extraneous levels of navigation.
  • Created design documentation used by others to build the final product.
  • Responsibilities: Design Strategy, Design Research, Information Architecture, Interaction Design.
  • Completed additional projects for Chevron Global Marketing.
  • Full-time/part-time telecommuting and on-site consulting position working with team members located in San Ramon.
Consultant: Lead Interaction Designer / Information Architect
Groove Eleven, San Rafael, CA (8/2007 - 2/2008)
  • Consulted directly with Groove Eleven on redesigning a B2B/B2E web portal to increase the findability of information for thousands of brand assets marketed under 25+ brands.
  • Independently completed work from project kick off through the design phase while working with art director and multi-disciplinary team.
  • Translated high level requirements, research, and needs into strategies and recommended appropriate solutions.
  • Organized/reorganized thousands of brand assets and documents for 25+ consumer brands. Implemented faceted search.
  • Created design documentation used by others to build the final product.
  • Responsibilities: Design Strategy, Design Research, Information Architecture, Interaction Design.
  • Completed additional projects for other clients.
  • Full-time/part-time telecommuting and on-site consulting position working with team members located in San Rafael.
Consultant: Lead Interaction Designer / Information Architect
Crimson Consulting, Los Altos, CA (3/2007 - 9/2007)
  • Consulted directly with Hewlett-Packard's Video Merchant Services on creating an online video downloads store selling digital media that can be downloaded to your computer and portable devices, or streamed for immediate viewing. (Cloud Computing, Software as a Service)
  • Consulted on increasing the findability of thousands of videos of current TV shows, TV shows from the last 50 years, current movies, old and out-of-print movies, sports videos, children's videos, documentaries and more.
  • Lead Strategist for reverse engineering the functionality of existing digital media stores into a modular component-based online video downloads store that allows consumers to purchase downloads available on demand, and in physical digital media formats delivered by mail.
  • Independently completed work from project kick off through the design phase while working with product manager and team of engineers.
  • Translated high level requirements, research, and needs into strategies and recommended appropriate solutions.
  • Defined a white-label product that allows other companies to customize, brand, and skin the video store to meet their specific business needs. Documented out-of-box settings with modular components allowing for customization.
  • Created design documentation used by others to build the final product.
  • Responsibilities: Design Strategy, Design Research, Use Cases, User Scenarios, Information Architecture, Interaction Design.
  • Completed additional projects for Walmart Video Downloads Store and Hewlett-Packard.
  • Full-time telecommuting consulting position working with team members located in Cupertino and Vancouver, Washington.
Senior Design Engineer / Software Design Expert (aka Lead Interaction Designer)
Amdocs (was ClarifyCRM), San Jose, CA (2002-2005)
  • Received 2 Outstanding Dedication Awards and 2 Certificates of Achievements.
  • Consulted with product managers and other stakeholders at Amdocs on creating mission-critical enterprise software delivered as a service over a network. (Cloud Computing, Software as a Service)
  • Software application suite is used by CSR and sales agents handling customers in high-volume call centers, support centers, and sales environments for US Top 5 Telecom, Fortune 500, and the world's largest companies including AT&T, BT Group, Comcast, DirecTV, MertroPCS, Sprint Nextel, T-Mobile, and Verizon.
  • Lead Strategist and Inventor of a web desktop environment (WebTop RIA Java Client) with a multiple document interface for Amdocs Smart Agent Desktop and Smart Client Framework to provide unified desktop for all applications in the software suite. Features context driven menu system, drag and drop windows, toolboxes that open/close and dock/undock, and toolbars for quick actions.
  • Lead Strategist for migrating and reverse engineering the functionality of legacy executable mission-critical enterprise software into modular component-based interactive web applications (RIA Ajax) that function properly when delivered as a service over a network.
  • Led teams of coworkers and consultants from project kick off through the design phase while working with product managers and teams of engineers.
  • Translated high level requirements, research, and needs into strategies and recommended appropriate solutions.
  • Streamlined complex interactions by balancing existing business processes with the needs of the users in anticipated real world situations with customers.
  • Defined numerous B2E interactive web applications over 6 software releases for Amdocs Customer Experience Systems enterprise software suite including Support, Dispatch Field Engineer, and Sales.
  • Defined interaction design patterns used across the software suite.
  • Created design documentation used by others to build the final product.
  • Documented all interactions between the user and the system in complex task flows that include the occurrence of round trips to a database located on the network.
  • Documented all interactive states including hover and clicks, tab button order, keyboard shortcuts, and error handling.
  • Responsibilities: Design Strategy, Design Research, Use Cases, User Scenarios, Information Architecture, Interaction Design.
  • Completed additional projects for the company.
  • Software suite awarded numerous accolades including CRM Magazine's Best Agent-Facing Universal Desktop Software in 2007; Customer Interaction Solutions Magazine's Product of the Year Award in 2003; and awards from Gartner.
  • Recruited to work at Amdocs.
Lead Interaction Designer (Consultant from marchFirst/SBI)
Nortel Networks ClarifyCRM, San Jose, CA (2000-2002)
  • Consulted directly with Nortel Networks ClarifyCRM on creating mission-critical enterprise software delivered as a service over a network. (Cloud Computing, Software as a Service)
  • Software application suite is used by CSR and sales agents handling customers in high-volume call centers, support centers, and sales environments.
  • Lead Strategist for migrating and reverse engineering the functionality of legacy executable mission-critical enterprise software into modular component-based interactive web applications that function properly when delivered as a service over a network.
  • Led teams of coworkers and consultants from project kick off through the design phase while working with product managers and teams of engineers.
  • Translated high level requirements, research, and needs into strategies and recommended appropriate solutions.
  • Streamlined complex interactions by balancing existing business processes with the needs of the users in anticipated real world situations with customers.
  • Defined numerous B2E interactive web applications over 2 software releases for Nortel Networks ClarifyCRM enterprise software suite including Clear Sales and Clear Support.
  • Defined interaction design patterns used across the software suite.
  • Created design documentation used by others to build the final product.
  • Responsibilities: Design Strategy, Design Research, Contextual Inquiry, Use Cases, User Scenarios, Information Architecture, Interaction Design.
Lead User Experience Consultant; Senior User Interface Designer
marchFirst/SBI (now Razorfish), San Francisco, CA (2000-2002)
  • Consulted directly with Nortel Networks ClarifyCRM. [See separate resume entry.]
  • Consulted directly with clients on integrating the Internet into their business to help them sell and market their products and services online.
  • Collaboratively worked within a team from project kick off through the design phase working with other user experience consultants.
  • Translated research and needs into strategies and recommended appropriate solutions.
  • Conducted contextual inquiry to observe customers performing activities at brick and mortar stores.
  • Defined a B2C dynamic transactional website wizard for Mitsubishi Motors Build and Price that allows consumers to build vehicles online with custom features and allows dealerships to collect leads.
  • Created design documentation used by others to build the final product.
  • Responsibilities: Design Strategy, Design Research, Contextual Inquiry, Use Cases, User Scenarios, Information Architecture, Interaction Design.
  • Completed additional projects for other clients.
Senior Information Architect
iXL (now Razorfish), San Francisco (2000)
  • Consulted directly with clients on integrating the Internet into their business to help them sell and market their products and services online.
  • Led a team of Information Architects from project kick off through the design phase while working with account manager and multi-disciplinary team.
  • Translated research and needs into strategies and recommended appropriate solutions.
  • Conducted contextual inquiry to observe customers performing activities at brick and mortar stores.
  • Conducted card sorting exercises with clients and potential users.
  • Defined a B2C ecommerce website for STA Travel Stores that allows consumers to purchase travel packages.
  • Created design documentation used by others to build the final product.
  • Responsibilities: Design Strategy, Design Research, Contextual Inquiry, Information Architecture, Interaction Design, SEO.
  • Completed additional projects for other clients.
  • Transferred to iXL in San Francisco from New York City.
Lead/Senior Front-End Technologist
iXL (now Razorfish), New York City (1999-2000)
  • Received XTRA Effort Award.
  • Consulted directly with clients on integrating the Internet into their business to help them sell and market their products and services online.
  • Led teams of Front-End Technologists from project kick off to deployment while working with account managers and multi-disciplinary teams.
  • Translated high level requirements, research and needs into strategies and recommended appropriate solutions.
  • Conducted contextual inquiry to observe customers performing activities at brick and mortar stores.
  • Defined 5 B2C ecommerce websites over 2 releases for Kenneth Cole, Reaction, and KC Bridal that allow consumers to purchase merchandise online.
  • Defined a B2C ecommerce website for The Museum Company that allows consumers to purchase merchandise online.
  • Created ASP web templates and Server Side Include files to reuse code and reduce the number of files. Hand coded HTML and CSS.
  • Created web-friendly images of products from HQ images originally used for printed paper catalogs.
  • Responsibilities: Design Strategy, Design Research, Contextual Inquiry, Interaction Design, Web Development, SEO.
  • Completed additional projects for other clients.
  • Kenneth Cole / Reaction websites awarded numerous accolades by Communication Arts Magazine.
  • Recruited to work at iXL.
User Interface Designer
Hanover Direct, New York City (1998-1999)
  • Consulted with product managers and other stakeholders on integrating the Internet into their business to help them sell and market their products online.
  • Independently completed work from project kick off to deployment while working with product managers and teams of engineers.
  • Translated research and needs into strategies and recommended appropriate solutions.
  • Conducted contextual inquiry to observe customers performing activities at brick and mortar stores.
  • Defined 4 B2C ecommerce websites for The Company Store, Domestications, Improvements Catalog, and International Male that allow consumers to purchase merchandise online.
  • Created ASP web templates and Server Side Include files to reuse code and reduce the number of files. Hand coded HTML and CSS.
  • Created web-friendly images of products from HQ images originally used for printed paper catalogs.
  • Responsibilities: Design Strategy, Design Research, Contextual Inquiry, Interaction Design, Visual UI Design, Web Development, SEO.
  • Completed additional projects including maintenance of company's ecommerce websites and the creation of animated banners.
  • Recruited to work at Hanover Direct.
Technical Consultant
TemPositions Group of Companies, New York City (1998)
  • Consulted directly with company management and stakeholders on integrating the Internet into their business to help them sell and market their services online.
  • Independently completed work from project kick off to deployment working with company management.
  • Translated research and needs into strategies and recommended appropriate solutions.
  • Conducted contextual inquiry to observe customers performing activities at brick and mortar offices.
  • Conducted card sorting exercises with clients and potential users.
  • Defined 4 B2C/B2B dynamic job board websites for TemPositions Group of Companies, CompuForce, On Call Counsel, and The Desktop Group that allow people to find available candidates and open positions online.
  • Created ASP web templates and Server Side Include files to reuse code and reduce the number of files. Hand coded HTML and CSS.
  • Responsibilities: Design Strategy, Design Research, Contextual Inquiry, Information Architecture, Interaction Design, Visual UI Design, Web Development, SEO.
  • Completed additional projects including maintenance of the company's websites.
Internet Marketing Specialist
Logical Solutions, Rochester, NY (1997-1998)
  • Consulted directly with clients on integrating the Internet into their business to help them sell and market their products and services online.
  • Independently completed work from project kick off to deployment working with account managers.
  • Translated research and needs into strategies and recommended appropriate solutions.
  • Conducted contextual inquiry to observe customers performing activities at brick and mortar stores.
  • Defined 25+ B2C and B2B dynamic websites for clients including sites that feature portfolios of their company's work and web forms to generate leads.
  • Defined multiple web directories for clients that provide users with information.
  • Defined multiple B2B ecommerce websites for clients that allow users to purchase products online.
  • Migrated content and created web-friendly images from DTP files originally used to create printed paper catalogs.
  • Created ASP web templates and Server Side Include files to reuse code and reduce the number of files. Hand coded HTML and CSS.
  • Responsibilities: Design Strategy, Design Research, Contextual Inquiry, Information Architecture, Interaction Design, Visual UI Design, Web Development, SEO.
  • Completed additional projects including maintenance of clients' websites and the creation of animated banners.
Systems Analyst
Arteffects Communication, Rochester, NY (1996-1997)
  • Consulted directly with clients on integrating the Internet into their business to help them sell and market their products and services online.
  • Collaboratively worked within a team from project kick off to deployment working with visual designers, creative director, and account managers.
  • Translated research and needs into strategies and recommended appropriate solutions.
  • Conducted card sorting exercises with clients and potential users.
  • Defined 3 B2E intranet websites for EDS@Xerox and Xerox that provided employees with information.
  • Defined multiple B2C and B2B websites for clients that feature portfolios of their company's work.
  • Created web pages with hand coded HTML and CSS.
  • Responsibilities: Design Strategy, Design Research, Information Architecture, Interaction Design, Web Development, SEO.
  • Assisted staff, resolved technical issues, and managed LAN.
Computer Lab Assistant (part-time)
Rochester Institute of Technology (RIT), Rochester, NY (1994-1997)
  • Received Certificate of Appreciation Award.
  • Managed college computer labs in RIT's College of Applied Science and Technology, and College of Imaging Arts and Science.
  • Responsible for locking/unlocking multiple computer labs at the start and end of each day.
  • Assisted staff and students, resolved technical issues, and managed LAN.
  • Part-time paid position during 3 school years at RIT.
Web Designer & Webmaster (cooperative education)
Concentrix, Rochester, NY (1996)
  • Consulted directly with clients on integrating the Internet into their business to help them sell and market their products and services online.
  • Independently completed work from project kick off to deployment working with account managers.
  • Translated research and needs into strategies and recommended appropriate solutions.
  • Defined a B2B ecommerce website for JML Optical Industries that allows users to purchase thousands of unique products.
  • Migrated content and created web-friendly images from QuarkXPress files originally used to create the printed paper catalog.
  • Defined 15+ B2C and B2B websites for clients.
  • Created web pages with hand coded HTML and CSS.
  • Responsibilities: Design Strategy, Design Research, Information Architecture, Interaction Design, Visual UI Design, Web Development, SEO.
  • Completed additional projects including maintenance of clients' websites and the creation of animated banners.
  • Full-time paid cooperative education for 2 semesters through RIT.
Publishing Specialist (cooperative education)
Lawyers Cooperative Publishing (now Thomson Reuters), Rochester, NY (1995)
  • Created 900+ page legal publication with SGML following detailed technical specifications.
  • Created B2E intranet web pages for Lawyers Cooperative Publishing.
  • Full-time paid cooperative education for a semester through RIT.
Multimedia Production Designer
Sofa Express, Columbus, OH (1993-1994)
  • Created ModaFinity Interactive Furniture Catalogs of digital images for computer kiosks located in consumer retail furniture stores that allow customers to view and order furniture in custom fabric patterns.
  • Designed an end-to-end system for multimedia production environment that included identifying large repeat patterns in fabric sample, photographing the pattern, scanning a picture of the pattern, color correcting and manipulating the pattern, and producing final digital images of fabric patterns that will repeat seamlessly on 3D furniture.
  • Maintained computer kiosks running ModaFinity Interactive Furniture Software located in 5 Sofa Express consumer stores.
  • Assisted staff, resolved technical issues, and managed LAN.
Production Manager; Shift Manager; DTP Specialist; Copy Consultant
Kinko's (now FedEx Office), Columbus, OH (1990-1994)
  • Received Best Organizer/Reorganizer Award.
  • Organized/reorganized production floor and stock room to be more efficient based on production workflow and business processes.
  • Designed an end-to-end system for a high volume copy production environment that included taking orders from customers, fulfilling orders, and storing completed orders. Created corresponding paper forms, cheat sheets, and other printed documents.
  • Managed daily and weekly production schedule of high-volume copy jobs.
  • Operated a Xerox DocuTech, an electronic production-publishing system that integrated paper and digital documents into a computer and copier to condense the operations of a printing company (prepress, printing and finishing) into one machine.
  • Led teams of coworkers working in a copy production and in desktop publishing services.
  • Assisted customers, resolved technical issues, and managed LAN.
Sales Consultant & DTP Specialist
Campus Computer Company, Cleveland, OH (1990)
  • Created catalogs, magazines, brochures, newsletters, flyers, posters, and T-shirts for clients and the company.
  • Assisted customers, resolved technical issues, and managed LAN.
  • Full-time paid position during the summer between school years at OSU.
Graphic Designer (part-time)
The Ohio State University, Columbus, OH (1989-1991)
  • Created advertisements that appeared daily in the official OSU Lantern newspapers informing students on upcoming events at the 2 students unions on the campus.
  • Created handbills, posters, and T-shirts for student union events.
  • Part-time paid position during 2 school years at OSU.
College Radio Music Disc Jockey (part-time)
WUJC 88.7 - John Carroll University, Cleveland, OH (1988-1989)
  • Hosted and produced a 3-hour afternoon radio show during spring and summer semesters featuring the music of British alternative rock, indie rock, synth-pop, and new wave.
  • Recorded public service announcements (PSA)
  • Assisted station management with various projects.
  • Part-time unpaid position during senior year of high school.
Shoe Store Stock Boy (part-time)
Footprint Shoes - Beachwood Place Mall, Beachwood, OH (1985-1989)
  • Organized/reorganized and restocked store room shelves weekly with consideration for easy access to current popular styles.
  • Organized/reorganized a 2-level store room for woman's shoe store with consideration for shoe manufacturers, style names, colors, and sizes; the types of shoes including athletic, boots, flats, heels; the actual size of the physical shoe boxes; and the constraints of an existing modular shelf system.
  • Conducted interviews with employees into different organizational patterns for shoes and shoe boxes.
  • Responsible for accepting and opening package shipments from UPS and other freight services.
  • Helped owner with various projects including planning seasonal shoe sales and keeping inventory of shoes located in an off-site storage room.
  • Part-time paid position (5-20 hours) during 4 years of high school working after school, throughout the summer, and on occasional weekends.

Education

Bachelor of Science with Honors in Information Technology
Rochester Institute of Technology (RIT), Rochester, New York (1994-1997)
  • Coursework: Human-Computer Interaction (HCI), User Interface Engineering, Computer Science
  • Graduated with Honors and a 3.8 GPA from RIT's College of Applied Science and Technology in 1997 at the age of 26.
The Ohio State University, Columbus, Ohio (1989-1991)
  • Coursework: Accelerated Calculus, Industrial Design, Marketing
  • Father's death in the fall of 1990 forced him to leave college and work full-time at age 19.
Beachwood High School Diploma, Beachwood, OH (1989)
  • 12th grade: Advanced Placement Calculus Exam - Passed course and examination by the College Board.
  • 12th grade: Senior Search Program - Completed 9-week independent study program as a full-time replacement for final semester.
  • 6th - 8th grade: Gifted and Talented Program - Selected for and participated in a three-year GT Program.
  • 2nd grade: Brainstorming - Selected for and participated in a one-year program.
  • K - 4th grade: Special Education Program - Delayed speech until the age of 3 resulted in a five-year program.
  • Visual thinker and identified as highly gifted as a child.
Atari Computer Camps at East Stroudsburg University of Pennsylvania, PA (1983-1984)
  • Attended overnight camp for two consecutive summers on college campus of East Stroudsburg University.
  • Learned basic computer and programming skills.
Outstanding Dedication Award
Amdocs - 2003, 2004

Certificate of Achievement
Amdocs - 2003, 2004

XTRA Effort Award
iXL New York City - 2000

Certificate of Appreciation
RIT - 1995

Best Organizer & Reorganizer
Kinko's - 1993

Best Art
Introspective Magazine - 1989




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