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Highlights
- Designed UX based on convergence of specific needs of the identified users, experience shopping at their physical stores and existing brand identity.
- Designed UI and functionality to allow users to book travel reservations online by using a multi-step wizard that spans across UI screens with dependent choice selections.
- Designed UI for web forms.
- Designed UI to support online reservations database.
- Conducted contextual inquiry to observe customers performing activities at brick and mortar retail stores.
- Conducted card sorting exercises with potential users.
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Deliverables
- Heuristic Evaluation and Usability Review of existing website.
- Content Inventory for existing website content.
- Content Analysis Document for existing website.
- User Scenarios.
- Produced content audits and inventories.
- Created site maps to show website structure, organization, and navigation.
- UI Wireframes user interface layout and presentation of key sections.
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