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Highlights
- Designed UX based on convergence of specific needs of the identified users, experience shopping for vehicles at the dealership and existing brand identity.
- Designed UI and functionality for Build and Price to allow users to assemble vehicles online with custom features by using a multi-step wizard that spans across UI screens with dependent choice selections.
- Designed UI to support online local dealership recommendation engine.
- Conducted contextual inquiry to observe customers performing activities at brick and mortar retail stores.
- Team member during 1 day of usability testing sessions with participants. Created paper prototypes used to test functionality of new features. Contributed to the usability test plans.
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Deliverables
- Competitive Assessment of existing automobile websites.
- User Experience Case Study Presentation: Competitive Assessment and Recommendations
- User Scenarios for new wizard.
- Site Map and Flow Charts for new wizard.
- UI Wireframes for new wizard user interface layout and presentation.
- User Task Flows for new wizard to describe a user's interaction with the system.
- Designed for modular component-based UI screens.
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