Cory Ferber
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Mitsubishi Motors - Build & Price Vehicles Wizard
www.MitsubishiMotors.com


MitsubishiMotors.com
Build & Price Wizard B2C



MitsubishiMotors.com
Competitive Reviews


Highlights
  • Designed UX based on convergence of specific needs of the identified users, experience shopping for vehicles at the dealership and existing brand identity.
  • Designed UI and functionality for Build and Price to allow users to assemble vehicles online with custom features by using a multi-step wizard that spans across UI screens with dependent choice selections.
  • Designed UI to support online local dealership recommendation engine.
  • Conducted contextual inquiry to observe customers performing activities at brick and mortar retail stores.
  • Team member during 1 day of usability testing sessions with participants. Created paper prototypes used to test functionality of new features. Contributed to the usability test plans.
Deliverables
  • Competitive Assessment of existing automobile websites.
  • User Experience Case Study Presentation: Competitive Assessment and Recommendations
  • User Scenarios for new wizard.
  • Site Map and Flow Charts for new wizard.
  • UI Wireframes for new wizard user interface layout and presentation.
  • User Task Flows for new wizard to describe a user's interaction with the system.
  • Designed for modular component-based UI screens.
"From a deliverable and project work perspective, Cory is quick to understand and analyze problems, and come up with creative solutions. He is especially well suited to solve complex information architecture problems. He has an excellent knowledge of how the information architecture will work with the back-end and what the technology constraints are. Cory's project deliverables demonstrate an acute attention to detail and his commitment to meeting project deadlines is a strong aspect of Cory's contribution."

UX Manager
marchFirst/SBI - San Francisco

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