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Kenneth Cole - Consumer Ecommerce Catalogs
www.KennethCole.com, Reaction.KennethCole.com, and more
From 1999-2000, Cory designed the UI, interaction, functionality, and features for 5 B2C ecommerce websites over 2 SDLC releases for Kenneth Cole (KC, Reaction, Bridal) that allow consumers to purchase fashion merchandise online.
Awarded by Communication Arts Magazine for "Best of the Web 1999", "Site of the Week 5/22/2000",
and featured in their "Interactive Design Annual 2000"
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Highlights
- Designed UX based on convergence of specific needs of the identified users, experience shopping at their physical stores, paper catalogs and existing brand identity.
- Conducted contextual inquiry to observe customers performing activities at brick and mortar retail stores.
- Designed UI and functionality for Get That Look to allow users to purchase complete outfits with a single buy it now button.
- Designed UI to support product recommendations engine.
- Designed UI and functionality for browsing products, searching products, purchasing products, shopping cart, and account management.
- Designed shared shopping cart that allowed customers to add items to a single cart across multiple Kenneth Cole web properties and different URLs) with a single billing process.
- Designed UI for interactive message boards, media section, and store locator.
- Designed UI for web forms.
- Designed UI and functionality for Admin users to update and edit content through a web-interface.
- Designed for modular component-based UI screens.
- Reduced development time by creating ASP/SSI web templates and hand coding HTML/CSS.
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Deliverables
- Produced site architecture specifications.
- Created flow charts to show user interaction.
- Produced content audits and inventories.
- Created site maps to show website structure, organization, and navigation.
- Created HTML wireframes to show UI screen layout and presentation.
- Wrote new .modified existing .and created meta-tag content.
- Produced optimized web-friendly images by slicing graphic mock-ups.
- Final website with ASP/SSI web template pages, HTML/CSS coded by hand, sliced optimized images, and integrated engineers code.
- Programmed ActionScript for interactive Flash components.
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