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Kenneth Cole - Consumer Ecommerce Catalogs
www.KennethCole.com, Reaction.KennethCole.com, and more
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Awarded by Communication Arts Magazine for "Best of the Web 1999", "Site of the Week 5/22/2000",
and featured in their "Interactive Design Annual 2000"
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Highlights
- Designed UX based on convergence of specific needs of the identified users, experience shopping at their physical stores, paper catalogs and existing brand identity.
- Conducted contextual inquiry to observe customers performing activities at brick and mortar retail stores.
- Designed UI and functionality for Get That Look to allow users to purchase complete outfits with a single buy it now button.
- Designed UI to support product recommendations engine.
- Designed UI and functionality for browsing products, searching products, purchasing products, shopping cart, and account management.
- Designed shared shopping cart that allowed customers to add items to a single cart across multiple Kenneth Cole web properties and different URLs) with a single billing process.
- Designed UI for interactive message boards, media section, and store locator.
- Designed UI for web forms.
- Designed UI and functionality for Admin users to update and edit content through a web-interface.
- Designed for modular component-based UI screens.
- Reduced development time by creating ASP/SSI web templates and hand coding HTML/CSS.
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Deliverables
- Produced site architecture specifications.
- Created flow charts to show user interaction.
- Produced content audits and inventories.
- Created site maps to show website structure, organization, and navigation.
- Created HTML wireframes to show UI screen layout and presentation.
- Wrote new .modified existing .and created meta-tag content.
- Produced optimized web-friendly images by slicing graphic mock-ups.
- Final website with ASP/SSI web template pages, HTML/CSS coded by hand, sliced optimized images, and integrated engineers code.
- Programmed ActionScript for interactive Flash components.
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