Cory Ferber
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Hewlett-Packard - Video Merchant Services - Ecommerce White Label Music/Video Store
www.HP.com, www.Walmart.com, and more


Hewlett-Packard / Walmart.com
Wireframes



Hewlett-Packard / Walmart.com
User Task Flows



Hewlett-Packard / Walmart.com
Use Case Relationship Map



Hewlett-Packard / Walmart.com
Modular Wireframes with Flows



Hewlett-Packard / Walmart.com
Visual Design Prototypes


 
Highlights
  • Designed UX based on convergence of specific needs of the identified users, Walmart Video Downloads Beta Store, and iTunes software.
  • Designed module UI components that support end-user customization including client retailers customizing the UI layout and presentation with their own visual design and brand identity.
  • Designed UI and functionality for Six Degrees to allow users to follow continuous paths across actors, actresses, directors, movies, studios, TV shows, and networks.
  • Designed UI to support multiple product recommendations engines.
  • Designed UI and functionality for browsing products, searching products, purchasing products, shopping cart, and account management.
  • Designed UI for faceted classification structures that allow users to quickly browse and narrow products.
Deliverables
  • User Scenarios, Use Cases (brief), and Use Case Relationship Diagram.
  • Created site maps to show website structure, organization, and navigation.
  • UI Wireframes (100+ annotated) user interface layout and presentation.
  • User Task Flows (100+) to describe a user's interaction with the system.
  • User Interface Guidelines Document with information on customizing the UI layout and presentation.
  • Complete Functional Detailed Design Specification Document with UI Wireframes, User Task Flows, Flow Charts, and written specifications to explain key aspects of features and functionality.
  • Created modular UI screen components, interaction design patterns, and style guides.
  • Built HTML/CSS prototypes used to test new features during two full days of usability testing sessions. Contributed to usability test plans.
  • Designed Green Eco-Friendly logos for DVD manufactured-on-demand services used on cover sleeves, shipping mailers, and digital media Ecommerce sites.
  • Graphic Mock-ups for website visual design, graphic design, typography, and color.
Ecommerce White Label Music/Video Store Information

HP Video Merchant Services provides a web-based merchandising solution to distribute and sell rich video content. It combines multiple consumer distribution mediums (for example, broadband, cable, wireless, physical media on-demand) through multiple device platforms (for example, DVD players, PCs, TVs, portable media players) and supports multiple acquisition models (sales, rental, subscription). It allows video retailers and e-commerce companies the opportunity to expand their consumer offerings without the risk of investment in physical inventory and merchandising systems by providing a vast digital catalog. HP Digital Media Services enable advanced media storage, processing, management and distribution services. This advanced software platform provides a common digital supply chain that supports the diverse applications and services necessary to distribute rich digital media. It includes digital content ingestion and repository, asset management catalog, web-based merchandising solutions, and physical and electronic fulfillment. (View the official HP Digital Media Services brochure PDF file.)

 

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