Cory Ferber
Portfolio Services About

Hewlett-Packard - Video Downloads Store - Ecommerce White Label
www.HP.com, www.Walmart.com, www.Suncoast.com, and more
In 2007, Cory designed the UI, interaction, functionality, features, navigation, and organization for a B2C white-label ecommerce video downloads store for Hewlett-Packard's Video Merchant Services Video Downloads Store. He designed a white-label product that allows other businesses to create, brand, customize, and sell video downloads (similar to Apple iTunes store) and physical media such as Blu-Ray and DVD.


HP Video Downloads Store
Modular Wireframes with Flows



HP Video Downloads Store
User Task Flows



HP Video Downloads Store
Site Map



HP Video Downloads Store
Visual Design Prototypes



HP Video Downloads Store
UI Guidelines


 
Highlights
  • Designed UX based on convergence of specific needs of the identified users, Walmart Video Downloads Beta Store, and information technologyunes software.
  • Designed module UI components that support end-user customization including client retailers customizing the UI layout and presentation with their own visual design and brand identity.
  • Designed UI and functionality for Six Degrees to allow users to follow continuous paths across actors, actresses, directors, movies, studios, TV shows, and networks.
  • Designed UI to support multiple product recommendations engines.
  • Designed UI and functionality for browsing products, searching products, purchasing products, shopping cart, and account management.
  • Designed UI for faceted classification structures that allow users to quickly browse and narrow products.
Deliverables
  • User Scenarios, Use Cases (brief), and Use Case Relationship Diagram.
  • Created site maps to show website structure, organization, and navigation.
  • UI Wireframes (100+ annotated) user interface layout and presentation.
  • User Task Flows (100+) to describe a user's interaction with the system.
  • User Interface Guidelines Document with information on customizing the UI layout and presentation.
  • Complete Functional Detailed Design Specification Document with UI Wireframes, User Task Flows, Flow Charts, and written specifications to explain key aspects of features and functionality.
  • Created modular UI screen components, interaction design patterns, and style guides.
  • Built HTML/CSS prototypes used to test new features during two full days of usability testing sessions. Contributed to usability test plans.
  • Designed Green Eco-Friendly logos for DVD manufactured-on-demand services used on cover sleeves, shipping mailers, and digital media Ecommerce sites.
  • Graphic Mock-ups for website visual design, graphic design, typography, and color.
Ecommerce White Label Music/Video Store Information

HP Video Merchant Services provides a web-based merchandising solution to distribute and sell rich video content. It combines multiple consumer distribution mediums (for example, broadband, cable, wireless, physical media on-demand) through multiple device platforms (for example, DVD players, PCs, TVs, portable media players) and supports multiple acquisition models (sales, rental, subscription). It allows video retailers and e-commerce companies the opportunity to expand their consumer offerings without the risk of investment in physical inventory and merchandising systems by providing a vast digital catalog. HP Digital Media Services enable advanced media storage, processing, management and distribution services. This advanced software platform provides a common digital supply chain that supports the diverse applications and services necessary to distribute rich digital media. It includes digital content ingestion and repository, asset management catalog, web-based merchandising solutions, and physical and electronic fulfillment. (View the official HP Digital Media Services brochure PDF file.)


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