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Highlights
- Designed UX based on convergence of specific needs of the identified users and existing brand identities.
- Designed IA for dynamic brand and product combinations displayed based on the users country of origin.
- Designed IA with focus on reducing steps for the user to find product information.
- Designed UI and functionality for browsing products, searching products, store locator, and account management.
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Deliverables
- Heuristic Evaluation and Usability Review of existing website.
- Content Inventories for existing website content and existing product information PFD files.
- User Task Flows for existing website Find Products flows.
- Product Content Analysis Document for existing website.
- User Scenarios and Concept Models.
- Created site maps to show website structure, organization, and navigation.
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