Cory Ferber
Portfolio Services About

Diageo Chateau and Estate Wines Brands - Business Extranet Web Portal & Consumer Websites
www.DiageoWines.com
In 2007, Cory designed the UI, interaction, functionality, features, navigation, and organization for a B2B/B2E business extranet web portal for Diageo Chateau and Estate Wines. He streamlined the process to browse thousands of brand assets and documents for 25+ consumer wine brands by adding faceted search.


Diageo Wines Brands
Wireframes


Diageo Wines Brands
Process Flows


Diageo Wines Brands
Site Maps & Discovery


Highlights
  • Designed UX based on convergence of specific needs of the identified users.
  • Designed CMS/DAM to extend content to their 20+ consumer wine brands websites.
  • Designed UI and functionality to allow users to build printable point-of-sales documents by using a multi-step wizard that spans across UI screens with dependent choice selections.
  • Designed UI and functionality for browsing documents/images, searching documents/images, documents/images light box and cart, and account management.
  • Designed UI for complex web forms.
  • Designed UI for faceted classification structures that allow users to quickly browse and narrow documents/images.
Deliverables
  • Content Inventories for existing web portal and existing product information PFD files.
  • Site Map and Flow Charts for existing web portal.
  • User Scenarios, Use Cases (brief), and Flow Charts for new web portal.
  • Flow Charts for new web portal to describe the system's interaction between the CMS and DAM.
  • Site Map for new web portal information architecture, site structure, organization, and navigation.
  • Site Map for new consumer websites information architecture, site structure, organization, and navigation.
  • Content Models for new web portal.
  • UI Wireframes (50+ annotated) for new web portal user interface layout and presentation.
  • User Task Flows for new web portal to describe a user's interaction with the system.
  • Information Architecture Strategy Document with analysis of site structure and organization.
  • Complete Functional Detailed Design Specification Document with UI Wireframes, User Task Flows, Flow Charts, and written specifications to explain key aspects of features and functionality.

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