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Chevron Global Lubricants - B2C/B2B Transactional Products & Services
www.ChevronLubricants.com
In 2008, Cory designed the UI, interaction, functionality, features, navigation, and organization for 5 B2C/B2B dynamic transactional websites for Chevron Global Lubricants (Caltex, Delo, Texaco, Havoline, Ursa) that display products and services to consumers under different brand architectures based on global region. He streamlined the process to browse thousands of consumer products by removing unnecessary clicks and extraneous levels of navigation. He organized/reorganized products marketed under multiple brand names according to region.
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Highlights
- Designed UX based on convergence of specific needs of the identified users and existing brand identities.
- Designed IA for dynamic brand and product combinations displayed based on the users country of origin.
- Designed IA with focus on reducing steps for the user to find product information.
- Designed UI and functionality for browsing products, searching products, store locator, and account management.
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Deliverables
- Heuristic Evaluation and Usability Review of existing website.
- Content Inventories for existing website content and existing product information PFD files.
- User Task Flows for existing website Find Products flows.
- Product Content Analysis Document for existing website.
- User Scenarios and Concept Models.
- Content Inventories industries, applications, and product information PFD files.
- Created site maps to show website structure, organization, and navigation.
- UI Wireframes user interface layout and presentation of key sections.
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